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AtScale Blog

Lucio Daza

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Make Big Data Work on Any Cloud

Posted by Lucio Daza on Jun 12, 2018

At the beginning of 2018 we predicted that cloud adoption would be one of the key strategic trends that would help enterprises succeed with Big Data.  Managing on-premise data infrastructure requires a huge effort.  And, as people become more adept at consuming data, enterprises want to make that information more actionable, whether it's on-premises or in the cloud.

Today we are proud to announce “AtScale Cloud”: this release provides BI users with the most innovative, modern, and easy to use big data intelligence platform for any cloud.

Try AtScale Cloud 

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Is Cloud computing the perfect match for Big Data?

Posted by Lucio Daza on Mar 16, 2018

Cloud computing is that magnificent technology that every day poses as a great umbrella for all the digital activities we have going on, from ordering our groceries online to keeping track of asset logistics across the globe. 

 If you are one of our avid blog followers, you will remember Josh’s 6 principles of modern data architecture. If you need a refresher, here is the first one: “Treat data as a shared asset.” You might be asking, what does this have to do with cloud computing? Read on to find out...

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Topics: bi-on-hadoop, culture, Cloud, Analytics, BI on Big Data

Analytics Performance of Olympic Proportions

Posted by Lucio Daza on Feb 22, 2018

Did you know that 9 out of 10 companies are only able to analyze less than half of the data they collect? In fact, 45% of these companies analyze less than one quarter of this data . Why is that? The answer is simple. We are generating more data than ever, 44 zettabytes by the year 2020 to be precise. What does this mean for you? A great data lake filled with extremely valuable potential to make better decisions for your company. Remember what Sherlock Holmes once said: “I can’t build bricks without clay!” We need data to answer complex questions.

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Topics: Hadoop, Tableau, Performance, bi-on-hadoop, Analytics, Webinar, BI on Big Data

Happy Birthday George!

Posted by Lucio Daza on Feb 19, 2018

President’s day is the perfect opportunity to explore, honor and remember the legacy of Washington, Lincoln and other presidents. It is also a great day for all those who are looking for a good sale at their favorite retail or online store. What does this mean? Hundreds of millions of sales transactions will generate enormous amount of financial and inventory data will be generated on this one day.  


To learn from successful from Cloudera customers on how they succeed in BI on Big Data, check out this best practices webinarHear Success Stories From Enterprises like yours, Check Out This Webinar!


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Topics: Hadoop, Tableau, Performance, bi-on-hadoop, Analytics, Webinar, BI on Big Data

It’s Complicated: The Love Hate Relationship with Data.

Posted by Lucio Daza on Feb 12, 2018

Data, Data, Data! All the facts, numbers, and everything in between that, when collected, can be analyzed and decisions made based upon them. Can’t live with it! Can’t live without it! This year over $14 billion will be spent globally on flowers, chocolate, and jewelry on Valentine’s Day alone. According to CIO Research, big data analytics investments are expected to be close to $187 billion. We are definitely investing more on data than expensive chocolates! The big question is, are your data investments nurturing your relationship with data the same way a bouquet of flowers and a box of chocolates can nurture your relationships?Hear Success Stories From Enterprises like yours, Check Out This Webinar!

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Topics: Hadoop, Tableau, Performance, bi-on-hadoop, Analytics, Webinar, BI on Big Data

How to Become Data Driven in Four Easy Steps

Posted by Lucio Daza on Feb 7, 2018

Does your decision-making process need an overhaul? In 2015, over 60% of the decisions made by companies were still based on ‘intuition’ or ‘experience’ of their executive team. With the rise of big data, it is imperative that we make use of such a valuable asset to make fact-based decisions and not just provide an opinion. This means that we need to become data-driven, of course this is easier said than done. It requires more than investing on the latest data and analytics software; it also requires cultural and organizational change.


Learn how industry leaders do it, register for our Best Practices Webinar!

Register for the Webinar


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Topics: bi-on-hadoop, culture, Analytics, BI on Big Data, data driven

The Data Visionary Award Goes to...

Posted by Lucio Daza on Feb 6, 2018

The AtScale Enterprise Data Visionary Award program recognizes the leading enterprises that have reached exceptional productivity levels by modernizing their Big Data Analytics environment. Customers were evaluated based on ingenuity, innovation, business value and impact of their AtScale implementation.

We want to congratulate the 2018 AtScale Visionary Award Winners! Read on to learn more about how these industry leaders used AtScale to become trend-setters in the Big Data world.

To Hear Their Success Stories, Check out this Webinar!

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Topics: Hadoop, Tableau, Performance, bi-on-hadoop, Analytics, Webinar, BI on Big Data, awards

Revolutionizing The Cloud with AtScale and Amazon RedShift

Posted by Lucio Daza on Nov 29, 2017

We Told You It Would Be Cloudy

You have probably already heard all about it, read all about it and know all about it, but if you are anything like me, (or Einstein) you have already figured out that the more we learn about BI on Big Data the more we realize how little we know. Or, do we?


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Topics: Hadoop, bi-on-hadoop, Analytics, BI on Big Data, 6.0, Amazon, AWS, RedShift

Tableau on Big Data 2017!

Posted by Lucio Daza on Oct 5, 2017

The AtScale team is looking forward to the 2017 Tableau Conference event in Las Vegas. Never did we imagine that we would be attending under these circumstances. We would like to take a moment to express our sympathies to those affected by the tragic events that took place earlier this week. If you would like to support the victims of these events, please visit this link for more information on how you can help.

It’s that time of year again. Join AtScale in Las Vegas at the Tableau Conference Oct 9-12 where we will be showing you and the other 12,000 BI experts how AtScale can help you seamlessly use Tableau with your favorite Big Data platform.

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Topics: Hadoop, Tableau, bi-on-hadoop, Analytics, BI on Big Data

Ready for the Future of Big Data Analytics?!

Posted by Lucio Daza on Sep 19, 2017

AtScale does it again! Will you be one of the 6,000 Big Data experts joining us this year? Once again, our team is headed to the Javits Convention center in New York for the 2017 Strata Data Conference. Come see us so we can have great BI on Big Data discussions during this magnificent event.

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Topics: Hadoop, bi-on-hadoop, Analytics, BI on Big Data

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