AtScale Blog

Bruno Aziza

Find me on:

Recent Posts

Spark Summit: 5 Things You Should Know

Posted by Bruno Aziza on Feb 13, 2016

Spark Summit 2016 kicks off next week in NYC and thousands are expected to attend the event, whose theme this year is "Data Science and Engineering At Scale". Great companies will be presenting - from Comcast to Thales and Viacom...

Read More

Topics: Hadoop, spark

Gartner Magic Quadrant for Business Intelligence (BI) 2016: The Good, The Bad, The Ugly...

Posted by Bruno Aziza on Feb 5, 2016

Yesterday, Gartner published the 2016 Magic Quadrant for Business Intelligence.  The MQ research for BI has been in existence for close to a decade; it is THE document of reference for buyers of Business Intelligence technology.

Read More

Topics: Gartner

What Gartner, IDC & Forrester say about BI on Hadoop...and real world examples...

Posted by Bruno Aziza on Jan 22, 2016

Forrester recently released great insights about the state of the Hadoop market.  The research study acts as yet another data point for what we have been calling the "no-so-silent data revolution".... 

In 2015, AtScale experienced tremendous acceleration and we have welcomed a large number of enterprises onto our platform.  Please see more about our "2015 Highlights" summary here.

Additionally, if you are curious to hear about one of these enterprises, tune in for our "Best Practices Session" on March 10 at 10am PST, when Seetha Chakrapany, Macy's Director of Analytics discusses organizations can modernize their Data Architecture for BI on Hadoop.  Reserve your spot here today!

Read More

The "Easy Button" for BI on Hadoop.  AtScale brings simplicity, speed and security for Tableau on Hadoop

Posted by Bruno Aziza on Jan 11, 2016

We're opening 2016 with great news for anyone who's trying to make BI work on Hadoop!  We’ve partnered with Tableau to bring to market an offer that, we believe, will eradicate the issues customers run into when connecting Tableau to Hadoop directly.

Read More

Topics: Hadoop, Tableau, Big Data

Lessons in Entrepreneurship and Big Data: 4 Must-Read Books

Posted by Bruno Aziza on Dec 22, 2015

2016 is bound to bring a wake-up call to tech industry observers. Many will find out that their favorite “unicorns” were actually “donkeys”, and that forgetting to focus on revenue is a capital sin in the enterprise software world.

Read More

The Future is Here.  It's Just Not Evenly Distribut...

Posted by Bruno Aziza on Dec 14, 2015

One of my favorite business quotes is the one featured in this blog's photo:  "The future is here.  It's just not evenly distributed yet" (William Gibson).

When I look back at 2015 and the amazing accomplishments of our team and our customers, I can't help to think that, we are building the future here.  And while many got access to it in 2015 already, many more will be able to benefit from it very soon.

We've had a great time serving you and the community in 2015: 

We can't wait to meet you all at next year's Big Data events such as the Strata Conferences, Gartner BI as well as many of our partners' events and roadshows!  If you ever have a question about our direction, please email me directly at bruno@atscale.com.  

As you consider AtScale, understand what we ARE, and what we are NOT.  We are NOT another "Tableau 2.0" company.  We are NOT a replacement for your entire BI stack: we are the "Business Interface for Hadoop".  

  • Not clear about what that means?  Simply watch this 2-minute video.
  • For a quick answer to what we are NOT, what the below 2-minute interview

Happy Holidays to all and...Analytically Yours!

Read More

Topics: Hadoop, Tableau, Business Intelligence

Has Spark Killed Hadoop?!

Posted by Bruno Aziza on Dec 11, 2015

One of the "buzziest" subjects of conversation in the Big Data scene this past year has been Spark.  The powerful open source processing engine developed in 2009 has gotten some great traction and many have covered the stories of community adoption and growth.  

As one would expect though, some of the buzz spun out of control, so much, some went on to write that "Hadoop was dead" or that "Spark would eventually replace Hadoop".  

Such reports are misinformed, overly sensational and inaccurate.  If you have a few minutes, I propose you watch the below 2 minute-video on the key role that Spark plays and its relationship with Hadoop.  In this interview, we talk about security, speed and other key items that make Hadoop relevant to business users.  

For a deeper understanding on the topic, check out the great piece that our VP of Product Management, Josh Klahr, authored for ReadWrite last week.  My favorite passage is below (the full piece is here):

"We need to stop playing Spark and Hadoop off each other and understand how they will coexist.  Hadoop will continue to be used as a platform for scale-out data storage, parallel processing, and clustered workload management.  Spark will continue to be used for both batch-oriented and interactive scale-out data-processing needs."

Read More

Topics: Hadoop, Tableau, Business Intelligence, spark

Hadoop: What has changed?!

Posted by Bruno Aziza on Dec 8, 2015

Every once in a while, our team gets questions about the validity of Hadoop.  Why it exists, why people should consider using it...etc.   In the below video, I provide a few examples of use-cases across common industries like Financial Services or Retail that provide a clear answer to this question.  

As usual, the video lasts less than 2 minutes so don't expect to have sit through long, hesoteric explanations.  We get to the point and very quickly at AtScale!  

Read More

Topics: Hadoop, Tableau, Business Intelligence

What is Hadoop?

Posted by Bruno Aziza on Dec 2, 2015

Years ago, when our CEO's team processed over 30 billion events per day, managed a 200 Hadoop node cluster and tried to build a system that connected Hadoop to 8,000 Business Intelligence users, very few people knew what Hadoop was.  

Nowadays, it's virtually impossible to be in a meeting without Hadoop being mentioned.   Luckily, our CMO was recently interviewed about Hadoop and provided a concise answer to this question.   Watch the below video to find out.  It lasts less than 2 mins.

Read More

Topics: Hadoop, Tableau, Business Intelligence

Performance on Hadoop, Now!

Posted by Bruno Aziza on Nov 20, 2015

If your team has been trying to connect your Business Intelligence (BI) tools to your Hadoop environment, you are familiar with the typical issues: performance, security and the inability to model the data in a way that business users like to consume it.

Read More

Topics: Hadoop, Tableau, Business Intelligence

Learn about BI & Hadoop

The AtScale Blog is the one-stop shop for cutting edge news and insights about BI on Hadoop and all things AtScale.

Subscribe to Email Updates